Sometimes pan-cooked rice bowls and noodle plates makes sense. Especially in American shopping malls.
Other times it seems to fail spectacularly. It's too soon to judge for this place, but they don't seem to be on the path to success here. I kind of get it, Westwood has crazy expensive rent, so even a noodle bowl isn't going to be cheap, but... yeah. First impressions are so-so at best, mediocre at worst.